Partners & Certifications

Microsoft Certified Partner

Microsoft Certified Partner

www.microsoft.com

Microsoft Certified Partners are independent companies that can provide you with a high level of technical expertise, strategic thinking, and hands-on skills. Microsoft Certified Partners encompass a broad range of expertise and vendor affiliations and their real world perspective can help you prioritize and effectively deliver your technology solutions.


Zultys

Zultys

www.zultys.com

SocialMedia_Nov18_AThe key ingredient to many successful businesses is good connections. This might be links with customers, suppliers, or colleagues, etc. Simply put, companies that can connect with their stakeholders will be better able to build a strong brand. And for many companies the best way to connect is via various social media platforms. If you are having trouble connecting with people, it may be because it is too difficult for them to find you on social media in the first place.

If you are struggling to make your existence known on social media, and missing out on those all important connections, then here are five tips to make you easier to find.

1. Use your actual name
When it comes to social media, you want to be easily found. When your customers try to find you, they will almost always enter the name they call your company by. Therefore, your profile on social media needs to register this name even if it isn't your company's official name. Use the same name in various places on your profile e.g., in the About us section and even in your posts if it fits. If they can find more than one of your social media profiles (because you have used the same company name for all of them), there is a higher chance they will connect with you.

2. Become more recognizable
We are highly visual people and when we see patterns, will normally begin to associate it with something. Many of us are also on more than one social media platform, so companies can leverage this in order to gain more connections.

Try having the same profile picture on all of your profiles too. What this does is make you and your brand more recognizable. If people are looking at other social networks that you have a presence on and they see the same profile picture, they are more likely to recognize you as the same company and potentially be more willing to connect with you. If you change your picture on one profile, be sure to update it on the others.

3. Create more social emails
We don't mean start emailing people asking them to connect, as this will likely drive people away because they will think you are spamming them. Instead, try putting links to your social media profiles in your email signatures with a suggestion to connect. Because you likely send a fair number of emails out on a daily basis, having links to your social media profiles can help increase the chances of people reaching out and connecting with you.

4. Don't use multiple email addresses
It can be tempting to use different email addresses for each social media platform - this can help track integration and engagement - but in truth, this can actually confuse people and could make more unnecessary work for those who manage your profiles.

Many personal users have only one email for social media, largely because it's easier to manage and quickly look at traffic. So, in order to make things easier for you or whoever manages your company's social media, it might make sense to just use one email address for all of your profiles.

If you have already used more than one email address for different social media profiles you have two options: You can choose to change the email addresses so that they are all the same, or you can simply link the other email addresses so that they are included in all of your profiles.

The most professional looking option is to pick just one email as it will reduce uncertainty as to what email address to use when customers want to contact you via your social media pages - e.g., email you about your products.

5. Make your website social
Finally, you likely have a website. While many people will find you on social media, it is a good idea to include links to your social media profiles on your website. The reason for this is because it helps you build your brand image. It is a way of letting people know that you are not only on the Web, but also have social media profiles and that as a company you interact.

The most popular way to display your social media presence on your website is to include icons on the homepage, or in the footer. When you click on each of these, a new window or tab opens and takes you to the relevant social media page.

In general, the more locations you broadcast your social media presence, the higher the chance of gaining more connections. It follows that the more connections you have and the more active you are on your social media profiles, the greater consumer interest and engagement is, and the stronger your brand identity becomes. Over time, you should see an increase in sales and ultimately profitability.

If you are looking to learn more about how to leverage social media in your business, please contact us today.

Published with permission from TechAdvisory.org. Source.


Cisco Systems

Cisco Systems

www.cisco.com

Windows_Nov18_AThe instantly recognizable tile interface of Windows 8 is here to stay, with Microsoft keeping it's innovative touch screen style for update Windows 8.1. Much like Apple with OS X, Microsoft are now introducing a schedule of yearly updates. For the latest OS update, the new features are tweaks and added extras, rather than an overhaul. While no major changes have been introduced there are some positives worth mentioning in the new upgrade.

It would be a little strange and somewhat annoying to present users if Microsoft had introduced huge changes and really different features to Windows 8. After all, this OS was radical enough and has still to win over many users. For Windows 8 users the 8.1 upgrade is free and for other users the price is USD $120, with the Professional Edition costing USD $200. For present users there seems little point not to upgrade. For others, considering the upgrade, there are a few features which might persuade them.

New Start button: Windows 8 had many users feeling disorientated without the ability to click on the classic Start button in the bottom left hand corner. It seems that Microsoft might have been listening the gripes as the button is back. However, the techies may not have been listening hard enough as whilst the button launches to the Metro tile screen it doesn't include the traditional start menu which is what many users miss.

Boot to desktop: If you want to miss out the tiles and the Windows 8.1 Metro screen then the upgrade now allows users to boot up and go straight to their desktop. You can set this up by first of all clicking on the Desktop tile. From there, right-click and select Properties, then select Navigation. Here tick the Go to the desktop instead of Start when I sign in box. Click OK. The change will be effective when you reboot.

Configure the Start button: Windows 8.1 also allows you more control over the start menu tiles that pop up. You can now configure this so that it displays the Apps screen instead. This can be useful for businesses who want to have all their apps right there visible in front of them. To configure the Start button:

  1. Right click on taskbar and select Properties.
  2. Click on Navigation.
  3. In the Start screen tick the Show the Apps View Automatically When I Go to Start box.
  4. Click OK. Click on the Start button and the Apps will show.

More screen control: You are able to display more tiles and apps on screen with Windows 8.1 and you can also organize apps more easily. These can be resized and renamed and sorted into categories and which are most used. When two apps are open at the same time these can be resized, which allows for easier multi-tasking too. Still more control comes with the new feature of being able to add your own tile backdrop, which is much more reminiscent of the classic desktop look with tiles sitting on top.

Omnisearch: Perhaps one of the biggest changes is with Search. When you tap in a search this is extended beyond your computer and includes the Internet too and Bing. There is intelligence added to the searches too with relevant information being presented too. Type in the name of a city and the weather will pop up. Links to Microsoft apps will also be visible on the dashboard too. The screenshot carousel look of the results is pleasing to the eye but the limitations of Bing's searches and the default to helpfully present accompanying information which you might not want may prove a little tiresome if nothing else.

Windows 8.1 may not have enough startlingly different features to sway you to the tile UI but it certainly lets users know that tweaks aside, the modern look of Microsoft's OS is here to stay. With more personalization possible businesses may become more interested too and if you want to find an OS that works for your needs then get in touch.

Published with permission from TechAdvisory.org. Source.


Microsoft

Microsoft

www.microsoft.com

Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.


Dell

Dell

www.dell.com

For more than 28 years, Dell has empowered countries, communities, customers and people everywhere to use technology to realize their dreams. Customers trust us to deliver technology solutions that help them do and achieve more, whether they're at home, work, school or anywhere in their world.


Kaseya

Kaseya

www.kaseya.com

Kaseya is a global provider of IT automation software for IT Solution Providers and Public and Private Sector IT organizations. Kaseya’s IT Automation Framework allows IT Professionals to proactively monitor, manage and maintain distributed IT infrastructure remotely, easily and efficiently with one integrated Web based platform.


VMware

VMware

www.vmware.com

VMware, the global leader in Business Infrastructure Virtualization, delivers proven virtualization solutions from the desktop through the datacenter and to the cloud.


HP

HP

www.hp.com

HP delivers technologies and services that are right for you. With HP you get reliable technologies, a portfolio of Total Care services and support, a global ecosystem of partners— and complete confidence that HP and its partners will stand behind your business each and every step of the way.


Sonicwall

Sonicwall

www.sonicwall.com

SonicWALL is committed to improving the performance and productivity of businesses of all sizes by engineering the cost and complexity out of running a secure network. Our award-winning solutions include network security, secure remote access, email and content security, and backup and recovery.


Connectwise

Connectwise

www.connectwise.com

ConnectWise is the leading provider of workflow-driven automation for the IT industry, serving thousands of partner clients and thousands of users. Our flagship product, ConnectWise PSA, is an end-to-end, integrated solution that completely meets the needs of IT services companies, IT managed service providers and IT consulting companies.


Barracuda

Barracuda

www.barracudanetworks.com

Barracuda Networks Inc. built its reputation as the worldwide leader in content security appliances by offering easy to use and affordable products that protect organizations from email, Web and IM threats. Barracuda Networks has leveraged its success in the security market to offer networking products that improve application delivery and network access as well as world-class solutions for message archiving, backup and data protection.


Meraki

Meraki

www.meraki.com

Meraki builds intelligent, cloud managed networking solutions that dramatically simplify enterprise networks. Whether securing iPads in an enterprise or blanketing a campus with WiFi, Meraki networks simply work.